Vision:  A world in 2015 in which:

     pregnancy, childbirth, postpartum and newborn care are highly valued;

     universal coverage ensuring skilled care for every birth is a priority;

     interventions for universal coverage are sustained with quality in conditions of diverse social values, and changing social, economic and political conditions;

     the MPS initiative is seen as crucial for wider strengthening of health systems and a key element of efforts to attain the MDGs; and

     development partners and civil societies collaborate in achieving universal coverage of skilled care for all women and newborns.

Ultimately a world in which women go through pregnancy and childbirth safely and newborn babies are assured health.