Ban tobacco advertising, promotion and sponsorship

World No Tobacco Day 2013

World NoTobacco Day (WNTD) is commemorated every year on 31 May. The theme for this year’s WNTD is "ban tobacco advertising, promotion and sponsorship (TAPS)".

The specific objectives of the WNTD 2013 campaign are to:

  • Encourage countries to implement WHO FCTC Article 13 and its Guidelines to comprehensively ban tobacco advertising, promotion and sponsorship such that fewer people start and continue to use tobacco; and
  • Drive local, national and international efforts to counteract tobacco industry efforts to undermine tobacco control, specifically industry efforts to stall or stop comprehensive bans on tobacco advertising, promotion and sponsorship.

To strengthen the enforcement of laws prohibiting TAPS and achieve compliance with WHO Framework Convention on Tobacco Control (WHO FCTC) and the Cigarettes and other Tobacco Products Act (COTPA), the WHO Country Office for India has planned a multi-stakeholder advocacy campaign along with its partners to observe WNTD 2013 in 12 high tobacco burden states to monitor and amplify the TAPS ban in India.

As a part of the advocacy campaign, a national-level multi-stakeholder consultation was organised in collaboration with the Ministry of Health and Family Welfare, HRIDAY (Health Related Information Dissemination Amongst Youth) and Voluntary Health Association of India (VHAI) on 28 May 2013 in New Delhi. An advocacy toolkit has been prepared including a video film. A photo-exhibition titled the “Wall of Shame’ capturing TAPS violations was also organized as part of the campaign.

Like every year, the World No Tobacco Day 2013 awards will be presented to organizations for accomplishments in the area of tobacco control. In addition, WHO Regional Director for South-East Asia also recognizes outstanding contributions of individuals/organizations by honouring them with the Regional Director’s Appreciation Award for World No Tobacco Day. For more information on the awards, please visit

To help reduce the number of tobacco users, WHO is calling for countries to ban all forms of tobacco advertising, promotion and sponsorship. Evidence shows that comprehensive advertising bans lead to reductions in the numbers of people starting and continuing smoking. Despite the effectiveness of comprehensive bans, only 6% of the world’s population was fully protected from exposure to the tobacco industry advertising, promotion and sponsorship tactics in 2010 (WHO Report on the Global Tobacco Epidemic, 2011).

Aiming for the end of tobacco epidemic WHO, as a part of its global targets proposes a 30% reduction in tobacco use by 2025. To achieve this target, there is a need for multi-stakeholder and concerted upstream and downstream advocacy; involving members from government departments, NGOs, media, youth from schools and colleges to strengthen the existing system. Further, in addition to effective implementation of COTPA, this initiative will also strengthen implementation of the National Tobacco Control Programme (NTCP) in India.

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