Road safety and injury prevention

A road traffic injury is a fatal or non-fatal injury incurred as a result of a collision involving at least one moving vehicle.

India accounts for about 10% of road crash fatalities worldwide. In terms of absolute numbers more people die in road crashes in India than anywhere else in the world, including the more populous China.

Estimated road traffic death rate per 100 000 populations in India has increased from 16.8 in 2009 to 18.9 in 2013. This estimate is much higher than the rate in high income countries (8.7 per 100 000) and middle income neighbouring countries viz. Indonesia (17.70), Pakistan (17.4), Nepal (16.0), Myanmar (15.0), Sri Lanka (13.7), Bhutan (13.2), Mauritius (12.2) and Bangladesh (11.6).

As per the National Crime Records Bureau (NCRB) for the year 2011, there were a total number of 440 123 road accidents resulting in the death of 136 834 people. Over the last decade the incidence of accidental deaths has witnessed an increasing trend with an increase of 44.2% for the year 2011 as compared to 2001. This figure translates into one death on the Indian roads every five minutes and is expected to escalate to one death every three minutes by 2020.

To create awareness about drunken driving, a pilot mass media campaign was undertaken in Hyderabad and Jalandhar in 2011 and 2012 covering radio, television, print and outdoors.