25 by 25 NCD Campaign ‘Kick Start’ Festival
24th March 2018 – The 25 by 25 NCD Campaign Kick Start Festival was held at Rasfannu Beach today. With tons of activities and unique stalls held by different partners, the fair had something healthy to offer to people of all ages, and all walks of life. These ranged frrom preparation of health gourmet recipes, mental health counseling, physical activities, children’s games, live entertainment and demonstrations etc. The Fair was inaugurated by Her Excellency Minister of Youth and Sports Honorable Iruthisham Adam. The evening Reception was commemorated by His Excellency Minister of Health Honorable Abdulla Nazim Ibrahim and was graced by Her Excellency Minister of Gender and Family Honorable Zenysha Shaheed Zaki and WHO Representative Dr Arvind Mathur.
During the event, the WHO Representat ive Dr Arvind Mathur officially handed over Gym Equipment to the Excellency Minister of Health Honorable Abdulla Nazim Ibrahim to be distributed to different islands. This was a contribution by WHO to the Ministry of Health to promote physical activity within the workplace and within our communities, an impactful stepping stone towards beating NCDS.
The Excellency Minister thanked WHO for their generous contribution and conveyed the need to continue the spirit and momentum towards beating these life threatening diseases with simple and doable steps, and by gaining the correct knowledge. Honorable Abdulla Nazim also articulated the importance of multi-sectoral partnership in fighting NCDs and especially on the impact this will have on our future generations.
Speaking at the event, the WHO Representative expressed the need to remain cognizant. “Through a Universal Health Coverage lens, people of the Maldives are extremely lucky to have unlimited access to health insurance, which should be maximally used. Seek care at the earliest, make it habit to get regular health checkups, and modify habits to be healthy and productive citizens. Health-care costs for NCDs are often lengthy and expensive. And therefore, I must commend Minister’s priority to shine light on Curative Care, through continuous tagline ‘Prevention is Better than Cure”, Dr Arvind Mathur highlighted, “Let me urge you all to come together and start a renewed fight against our own bad habits. Beating NCDs is everyone’s responsibility.”
The WHO Maldives stall was amongst the most popular at the event, filled with games, activities and advocacy materials. The stall showcased the WHO’s ongoing efforts on Universal Health Coverage, Disease Eliminations, NCDs, Antimicrobial Resistance, Tuberculosis etc through videos, leaflets and pu blications. The team also created two games suitable for both kids and adults: ‘Healthy or Not?’ food differentiation game using real food that people have often created misconceptions about, and ‘Fit Roulette’ an exercise game using a physical activity dice and time durations to be performed on the spot. As prizes, a coloring book with Universal Health Coverage messages, AMR Quizzes and advocacy messages were distributed for participants. The celebration of WHO’s 70th Anniversary was also consistent throughout the stall with photo collages and videos showcasing WHO’s five decades in the island nation.