The Control of Marketing of Infant and Young Child Food Act

The Control of Marketing of Infant and Young Child Food Act
Kanpirom W.

The World Health Organization congratulates the Ministry of Public Health, and all partners and champions who worked relentlessly over the past years to ensure successful passage of the Control of Marketing of Infant and Young Child Food Act.

This legislation is in line with the International Code of Marketing of Breast-milk Substitutes adopted in 1981 and subsequent resolutions endorsed by the World Health Assembly. Thailand now joins 135 other countries around the world that have national laws to protect breastfeeding. By passing this law, the government has demonstrated its strong commitment to protect the health and development of Thai children and future prosperity of the nation.

Exclusive breastfeeding gives babies the best start in life and its benefits continue lifelong. WHO and UNICEF recommend that breastfeeding should begin within the first hour of birth, that it continue with no other foods or liquids for the first six months of life, and that it be continued with complementary feeding until 2 years of age or beyond.

Laws are only effective if they are implemented and monitored well. It will be very important to put in place a functional framework, or system, to ensure that the law is implemented as intended. The WHO will fully support government’s efforts and provide guidance, as needed, for setting up mechanisms for effective implementation and monitoring of the law.

Thailand’s new law is a vital tool and an important step towards reaching the global target of 50% exclusive breastfeeding upto 6 months of age by 2025. WHO commends the Ministry of Public Health and all partners for their efforts and reassure of WHO’s full support to promote breastfeeding and end inappropriate promotion of foods for young children.