World No Tobacco Day 2013
Enforce ban on tobacco advertising, promotion and sponsorship
The tobacco industry spends tens of billions of dollars worldwide each year on advertising, promotion and sponsorship. A total ban on direct and indirect advertising, promotion and sponsorship, as provided in guidelines to Article 13 of the WHO Framework Convention on Tobacco Control, can substantially reduce tobacco consumption and protect people, particularly youths, from industry marketing tactics. To be effective, bans must be complete and apply to all marketing categories.
Each year, the tobacco industry spends tens of billions of dollars to market its products. Using increasing sophisticated and covert forms of tobacco advertising, promotion and sponsorship (TAPS), the tobacco industry links its products with success, fun and glamour. The results are devastating for public health, with new users, particularly youths and women, ultimately lured into a lifetime of addiction. In many countries, tobacco is promoted wherever youths can be easily accessed such as in the movies, on the Internet, in fashion magazines and at music and sports events. TAPS also help to reassure current smokers and create a climate where smoking is seen as normal social behaviour. In countries around the world, the many forms of TAPS create an illusion that tobacco is just an ordinary consumer product, rather than a deadly product that kills up to half of its regular users when consumed exactly as the manufacturer intends.
TAPS increase smoking initiation among youths, and even brief exposure to can influence adolescents. The more aware and appreciative young people are of tobacco advertising, the more likely they are to smoke or say they intend to.
Enact and enforce a comprehensive ban on all forms of TAPS according to Article 13 of the WHO Framework Convention on Tobacco Control and its guidelines.
- Article 13 of the WHO Framework Convention on Tobacco Control
- Guidelines for implementation of Article 13 of the WHO Framework Convention on Tobacco Control
Tobacco advertising and promotion means “any form of commercial communication, recommendation or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly”.
Tobacco sponsorship means “any form of contribution to any event, activity or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly”.
Therefore, it is important that enforceable measures be put into place to ban not only the traditional forms of direct advertising through media such as television, radio, print publications and billboards. There is also a need to ensure that indirect forms of TAPS, such as brand stretching, point of sale display of product and tobacco industry-sponsored CSR (corporate social responsibility) programmes, are also addressed. The WHO FCTC's Article 13 guidelines include an Annex with an indicative (non-exhaustive) list of forms of tobacco advertising, promotion and sponsorship within the terms of the WHO FCTC.